Returning a stream allows you to return a raw string:
[System.ServiceModel.Web.WebGet( UriTemplate = "c" , BodyStyle = WebMessageBodyStyle.Bare )]
[OperationContract]
public System.IO.Stream Connect()
{
string result = "<a href='someLingk' >Some link</a>";
byte[] resultBytes = Encoding.UTF8.GetBytes(result);
WebOperationContext.Current.OutgoingResponse.ContentType = "text/html";
return new MemoryStream(resultBytes);
}